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the startup sock company that’s attracting attention from the nbathe startup sock company that’s attracting attention from the nbathe startup sock company that’s attracting attention from the nba

by:QY Precision      2019-12-01
San Clement, California—
Who said socks must be boring?
That\'s million-
The dollar ideas of the position people attracted a lot-
According to this simple idea, the attention of batsman technology and celebrity investors as well as the National Basketball Association.
\"We feel like we\'re in this market (socks)
\"I didn\'t get the full service at all,\" says Taylor shupu . \"
Founder of position
The consumer agreed.
The company\'s socks are nothing like your dad\'s white or black dress socks.
Instead, they are filled with bright colors and patterns, Shupe says different materials can last longer, provide better foot protection, and help prevent foot gas, blisters, etc.
This week, Stance became the official sock of the National Basketball Association, creating colorful patterns --
Filled, like the Los Angeles Clippers and the New York Knicks, is sold at high prices.
Higher prices for men\'s and women\'s general socks
Average $10-$25 a pair —
No harm to the company at all. (
Wal-Mart\'s six white stockings cost about $12. )
The position held by private will not reveal sales figures, but it is expected to ship about 12 million pairs this year, compared with 15 million pairs that the company started selling in 2010, and 2014 pairs.
It is not alone to rethink the position of socks.
Young technical director
The most striking thing is Box CEO Aaron Levie-
It is well known that their ankles are painted in bright colors; even old-
Rupert Murdoch, chairman of the News Group and Time media tycoon
Found in the Wall Street Journal.
This week\'s D Cherry Red Sox LIVE conference.
Hunter Walker, a San Francisco-based tech investor, said the tech crowd took a stand and other people\'s because \"they are fun and have the opportunity to wear something unusual and unique.
Technicians tend to wear monochrome and simple clothes, so this adds a little more energy.
\"Companies such as urban clothing, Happy Socks, walking traffic, and Zorab have had a colorful rethink of the socks.
The NPD Group, which tracks consumer sales, set sales for socks in 2014 at $5.
6 billion, an increase of 2 percentage points over the previous year.
Marshal Ahmed Al Cohen, retail industry analyst at NPD, said that over the past few years, sock sales have begun to rise as companies like Stance and others have begun to explore colorful shades.
\"Most men used to wear ties, which is their fashion manifesto,\" he said . \".
\"Now we don\'t wear ties very often. it\'s all about socks.
This is our signature.
He added: \"In addition to the color, high-performance sports socks from Nike and other brands also contribute to the sale of geese.
Jon Rettinger commented on tech products for the wikibuffalo website, and when he started making videos, he turned to color socks.
\"I think white socks look boring,\" he said . \"
He bought his clothes from the beautiful laundry room and liked to \"show some personality\" on the camera \".
Ray Gonsalves, a computer programmer in Connecticut, began wearing standing socks after seeing actor Jim Parsons on TV.
He likes the colorful colors of his sports, and then goes out shopping, where he finds standing socks.
The price is \"on the high side, but I like their design and it is more durable.
The other socks began to shrink after washing three times.
Peter Van, president of science
A position investor believes that the company may eventually be as big as Adidas.
\"NBA deals show they\'re on the same level as them,\" he said . \".
\"Fans will also wear team socks and start buying other standing socks.
\"Science is an investor in tech startups like Dollar Shave Club and DogVacay, and has joined other tech VCs such as Kleiner Perkins Caufield and Byers, Menlo Ventures,
NBA founder Josh James, rapper Jay Z and actor Will Smith.
Pop singer Rihanna 5-
The most popular celebrity on Facebook is a \"creative director\" who is offering her socks \".
The first episode of 16 knees-
The lady\'s high socks have just been released, decorated with piles of money, cartoon bats, candy stripes and gaze eyes, \"from a muse who knows what the order means\" about the sock\'s position.
The NBA\'s Dwyane Wade No. 22 socks are not so gorgeous. the stripes, patterns and colors are worn by men.
For the NBA, the attitude is close to the league and convince them that \"they will leave the money on the table,\" he said \".
\"They have never sold any design or innovative socks.
\"Stance replaced barefoot suppliers and made black and white socks with team logo.
When launching the company, Stance focused on action sports stores, attracting skateboarders and surfers, and expanded to specialty retail stores such as Fred Siegel and the American Rag.
\"They went to small shops where people came in to ask for advice,\" Pham said . \".
This is the so-called influence.
Or other forms of social media are also extended to online.
\"Socks speak to our audience,\" said Jennifer Findland, merchandise manager at Tilly surf and sportswear chain.
\"They are of good quality, they look interesting and very unique.
\"In a sleepy beach community of 130 people, about 65,000 people work on the huge campus of Stance.
The socks are designed here, but made in China, although the plan is to bring it back to St. Clement, where employees will design two warehouses similar to those of Silicon Valley startups.
There are usually a large number of Apple iMacs technology collections on the table, ping-
Table tennis tables and free meals are provided. a full basketball court, a gym, and a mini are also provided. skate bowl.
There is also a social media war room with a huge display that tracks how people think about standing socks online, and tracks the standing of various labels, urging fans to use: standing and not
\"Although Stance is a sock company, it is a technology startup,\" said Pham . \".
\"They are marketing online and using social media to expand their business.
\"In addition, for a new sock, the gesture of using a new form of mechanical and higher-level material is higher than what you see in the merchandise socks you sell in the department store.
What you won\'t see is that Bluetooth and sensors will soon be on some sort of \"smart\" sock.
\"We can\'t see the logic in it,\" Shupe said . \".
In addition to the NBA, next week, Stance will launch a personalized sock called Canvas.
People choose patterns on the website, choose colors and patterns, add optional text, socks after $26-
Including your name in the back-
Will be shipped within 48 hours.
In November, the company\'s position extended to the underwear space, bringing its signature colors and patterns to the men\'s tight underwear space.
\"Like Socks, the product has become commercialized,\" Shupe said . \".
\"The fit is not the best and the style is not the best,\" the man wants a product that feels more natural.
Cohen of NPD said: \"The biggest challenge for Stance is to fight against competition from large brands.
\"This is the biggest imitator in the world, the fashion industry.
Stance does a great job of consolidating their status, they can always sell directly to consumers, but they have a lot of pressure to continue looking for ways to reshape their socks.
St. Clement\'s USA Today, California—
Who said socks must be boring?
That\'s million-
The dollar ideas of the position people attracted a lot-
According to this simple idea, the attention of batsman technology and celebrity investors as well as the National Basketball Association.
\"We feel like we\'re in this market (socks)
\"I didn\'t get the full service at all,\" says Taylor shupu . \"
Founder of position
The consumer agreed.
The company\'s socks are nothing like your dad\'s white or black dress socks.
Instead, they are filled with bright colors and patterns, Shupe says different materials can last longer, provide better foot protection, and help prevent foot gas, blisters, etc.
This week, Stance became the official sock of the National Basketball Association, creating colorful patterns --
Filled, like the Los Angeles Clippers and the New York Knicks, is sold at high prices.
Higher prices for men\'s and women\'s general socks
Average $10-$25 a pair —
No harm to the company at all. (
Wal-Mart\'s six white stockings cost about $12. )
The position held by private will not reveal sales figures, but it is expected to ship about 12 million pairs this year, compared with 15 million pairs that the company started selling in 2010, and 2014 pairs.
It is not alone to rethink the position of socks.
Young technical director
The most striking thing is Box CEO Aaron Levie-
It is well known that their ankles are painted in bright colors; even old-
Rupert Murdoch, chairman of the News Group and Time media tycoon
Found in the Wall Street Journal.
This week\'s D Cherry Red Sox LIVE conference.
Hunter Walker, a San Francisco-based tech investor, said the tech crowd took a stand and other people\'s because \"they are fun and have the opportunity to wear something unusual and unique.
Technicians tend to wear monochrome and simple clothes, so this adds a little more energy.
\"Companies such as urban clothing, Happy Socks, walking traffic, and Zorab have had a colorful rethink of the socks.
The NPD Group, which tracks consumer sales, set sales for socks in 2014 at $5.
6 billion, an increase of 2 percentage points over the previous year.
Marshal Ahmed Al Cohen, retail industry analyst at NPD, said that over the past few years, sock sales have begun to rise as companies like Stance and others have begun to explore colorful shades.
\"Most men used to wear ties, which is their fashion manifesto,\" he said . \".
\"Now we don\'t wear ties very often. it\'s all about socks.
This is our signature.
He added: \"In addition to the color, high-performance sports socks from Nike and other brands also contribute to the sale of geese.
Jon Rettinger commented on tech products for the wikibuffalo website, and when he started making videos, he turned to color socks.
\"I think white socks look boring,\" he said . \"
He bought his clothes from the beautiful laundry room and liked to \"show some personality\" on the camera \".
Ray Gonsalves, a computer programmer in Connecticut, began wearing standing socks after seeing actor Jim Parsons on TV.
He likes the colorful colors of his sports, and then goes out shopping, where he finds standing socks.
The price is \"on the high side, but I like their design and it is more durable.
The other socks began to shrink after washing three times.
Peter Van, president of science
A position investor believes that the company may eventually be as big as Adidas.
\"NBA deals show they\'re on the same level as them,\" he said . \".
\"Fans will also wear team socks and start buying other standing socks.
\"Science is an investor in tech startups like Dollar Shave Club and DogVacay, and has joined other tech VCs such as Kleiner Perkins Caufield and Byers, Menlo Ventures,
NBA founder Josh James, rapper Jay Z and actor Will Smith.
Pop singer Rihanna 5-
The most popular celebrity on Facebook is a \"creative director\" who is offering her socks \".
The first episode of 16 knees-
The lady\'s high socks have just been released, decorated with piles of money, cartoon bats, candy stripes and gaze eyes, \"from a muse who knows what the order means\" about the sock\'s position.
The NBA\'s Dwyane Wade No. 22 socks are not so gorgeous. the stripes, patterns and colors are worn by men.
For the NBA, the attitude is close to the league and convince them that \"they will leave the money on the table,\" he said \".
\"They have never sold any design or innovative socks.
\"Stance replaced barefoot suppliers and made black and white socks with team logo.
When launching the company, Stance focused on action sports stores, attracting skateboarders and surfers, and expanded to specialty retail stores such as Fred Siegel and the American Rag.
\"They went to small shops where people came in to ask for advice,\" Pham said . \".
This is the so-called influence.
Or other forms of social media are also extended to online.
\"Socks speak to our audience,\" said Jennifer Findland, merchandise manager at Tilly surf and sportswear chain.
\"They are of good quality, they look interesting and very unique.
\"In a sleepy beach community of 130 people, about 65,000 people work on the huge campus of Stance.
The socks are designed here, but made in China, although the plan is to bring it back to St. Clement, where employees will design two warehouses similar to those of Silicon Valley startups.
There are usually a large number of Apple iMacs technology collections on the table, ping-
Table tennis tables and free meals are provided. a full basketball court, a gym, and a mini are also provided. skate bowl.
There is also a social media war room with a huge display that tracks how people think about standing socks online, and tracks the standing of various labels, urging fans to use: standing and not
\"Although Stance is a sock company, it is a technology startup,\" said Pham . \".
\"They are marketing online and using social media to expand their business.
\"In addition, for a new sock, the gesture of using a new form of mechanical and higher-level material is higher than what you see in the merchandise socks you sell in the department store.
What you won\'t see is that Bluetooth and sensors will soon be on some sort of \"smart\" sock.
\"We can\'t see the logic in it,\" Shupe said . \".
In addition to the NBA, next week, Stance will launch a personalized sock called Canvas.
People choose patterns on the website, choose colors and patterns, add optional text, socks after $26-
Including your name in the back-
Will be shipped within 48 hours.
In November, the company\'s position extended to the underwear space, bringing its signature colors and patterns to the men\'s tight underwear space.
\"Like Socks, the product has become commercialized,\" Shupe said . \".
\"The fit is not the best and the style is not the best,\" the man wants a product that feels more natural.
Cohen of NPD said: \"The biggest challenge for Stance is to fight against competition from large brands.
\"This is the biggest imitator in the world, the fashion industry.
Stance does a great job of consolidating their status, they can always sell directly to consumers, but they have a lot of pressure to continue looking for ways to reshape their socks.
St. Clement\'s USA Today, California—
Who said socks must be boring?
That\'s million-
The dollar ideas of the position people attracted a lot-
According to this simple idea, the attention of batsman technology and celebrity investors as well as the National Basketball Association.
\"We feel like we\'re in this market (socks)
\"I didn\'t get the full service at all,\" says Taylor shupu . \"
Founder of position
The consumer agreed.
The company\'s socks are nothing like your dad\'s white or black dress socks.
Instead, they are filled with bright colors and patterns, Shupe says different materials can last longer, provide better foot protection, and help prevent foot gas, blisters, etc.
This week, Stance became the official sock of the National Basketball Association, creating colorful patterns --
Filled, like the Los Angeles Clippers and the New York Knicks, is sold at high prices.
Higher prices for men\'s and women\'s general socks
Average $10-$25 a pair —
No harm to the company at all. (
Wal-Mart\'s six white stockings cost about $12. )
The position held by private will not reveal sales figures, but it is expected to ship about 12 million pairs this year, compared with 15 million pairs that the company started selling in 2010, and 2014 pairs.
It is not alone to rethink the position of socks.
Young technical director
The most striking thing is Box CEO Aaron Levie-
It is well known that their ankles are painted in bright colors; even old-
Rupert Murdoch, chairman of the News Group and Time media tycoon
Found in the Wall Street Journal.
This week\'s D Cherry Red Sox LIVE conference.
Hunter Walker, a San Francisco-based tech investor, said the tech crowd took a stand and other people\'s because \"they are fun and have the opportunity to wear something unusual and unique.
Technicians tend to wear monochrome and simple clothes, so this adds a little more energy.
\"Companies such as urban clothing, Happy Socks, walking traffic, and Zorab have had a colorful rethink of the socks.
The NPD Group, which tracks consumer sales, set sales for socks in 2014 at $5.
6 billion, an increase of 2 percentage points over the previous year.
Marshal Ahmed Al Cohen, retail industry analyst at NPD, said that over the past few years, sock sales have begun to rise as companies like Stance and others have begun to explore colorful shades.
\"Most men used to wear ties, which is their fashion manifesto,\" he said . \".
\"Now we don\'t wear ties very often. it\'s all about socks.
This is our signature.
He added: \"In addition to the color, high-performance sports socks from Nike and other brands also contribute to the sale of geese.
Jon Rettinger commented on tech products for the wikibuffalo website, and when he started making videos, he turned to color socks.
\"I think white socks look boring,\" he said . \"
He bought his clothes from the beautiful laundry room and liked to \"show some personality\" on the camera \".
Ray Gonsalves, a computer programmer in Connecticut, began wearing standing socks after seeing actor Jim Parsons on TV.
He likes the colorful colors of his sports, and then goes out shopping, where he finds standing socks.
The price is \"on the high side, but I like their design and it is more durable.
The other socks began to shrink after washing three times.
Peter Van, president of science
A position investor believes that the company may eventually be as big as Adidas.
\"NBA deals show they\'re on the same level as them,\" he said . \".
\"Fans will also wear team socks and start buying other standing socks.
\"Science is an investor in tech startups like Dollar Shave Club and DogVacay, and has joined other tech VCs such as Kleiner Perkins Caufield and Byers, Menlo Ventures,
NBA founder Josh James, rapper Jay Z and actor Will Smith.
Pop singer Rihanna 5-
The most popular celebrity on Facebook is a \"creative director\" who is offering her socks \".
The first episode of 16 knees-
The lady\'s high socks have just been released, decorated with piles of money, cartoon bats, candy stripes and gaze eyes, \"from a muse who knows what the order means\" about the sock\'s position.
The NBA\'s Dwyane Wade No. 22 socks are not so gorgeous. the stripes, patterns and colors are worn by men.
For the NBA, the attitude is close to the league and convince them that \"they will leave the money on the table,\" he said \".
\"They have never sold any design or innovative socks.
\"Stance replaced barefoot suppliers and made black and white socks with team logo.
When launching the company, Stance focused on action sports stores, attracting skateboarders and surfers, and expanded to specialty retail stores such as Fred Siegel and the American Rag.
\"They went to small shops where people came in to ask for advice,\" Pham said . \".
This is the so-called influence.
Or other forms of social media are also extended to online.
\"Socks speak to our audience,\" said Jennifer Findland, merchandise manager at Tilly surf and sportswear chain.
\"They are of good quality, they look interesting and very unique.
\"In a sleepy beach community of 130 people, about 65,000 people work on the huge campus of Stance.
The socks are designed here, but made in China, although the plan is to bring it back to St. Clement, where employees will design two warehouses similar to those of Silicon Valley startups.
There are usually a large number of Apple iMacs technology collections on the table, ping-
Table tennis tables and free meals are provided. a full basketball court, a gym, and a mini are also provided. skate bowl.
There is also a social media war room with a huge display that tracks how people think about standing socks online, and tracks the standing of various labels, urging fans to use: standing and not
\"Although Stance is a sock company, it is a technology startup,\" said Pham . \".
\"They are marketing online and using social media to expand their business.
\"In addition, for a new sock, the gesture of using a new form of mechanical and higher-level material is higher than what you see in the merchandise socks you sell in the department store.
What you won\'t see is that Bluetooth and sensors will soon be on some sort of \"smart\" sock.
\"We can\'t see the logic in it,\" Shupe said . \".
In addition to the NBA, next week, Stance will launch a personalized sock called Canvas.
People choose patterns on the website, choose colors and patterns, add optional text, socks after $26-
Including your name in the back-
Will be shipped within 48 hours.
In November, the company\'s position extended to the underwear space, bringing its signature colors and patterns to the men\'s tight underwear space.
\"Like Socks, the product has become commercialized,\" Shupe said . \".
\"The fit is not the best and the style is not the best,\" the man wants a product that feels more natural.
Cohen of NPD said: \"The biggest challenge for Stance is to fight against competition from large brands.
\"This is the biggest imitator in the world, the fashion industry.
Stance does a great job of consolidating their status, they can always sell directly to consumers, but they have a lot of pressure to continue looking for ways to reshape their socks.
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