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the making of lezyne

by:QY Precision      2019-10-05
In the case of brand name, in the case of high brand
There is a whole cocktail behind the end accessories manufacturer Lezyne, or rather, a whole batch of cocktails --
As explained by the head of honcho Micki Kozuscheck;
\"We sat there and drank Martini, and all the drinks made a sound.
We\'re looking at design (
As the basis of brand name)
It became Lezyne.
\"And, naturally, a brand was born a few weeks before their first product presentation.
Most of them are based in California, a charming German.
Born Kozuscheck, an old stager in the bicycle industry, had been trading before creating the once prolific Truvativ component company, and later he sold it to SRAM;
\"I started cycling in Germany when I was 12.
I was a road and track rider in the early days, but when I was 16, I turned to the triathlon, which was the first time I came to the United States when I was 18. ”Fast-
Forward in a short time;
\"Two years later, I was in the German Army (
Mandatory at the time).
I am in the sports corps, but I really have no spirit.
I travel around the world a lot and when I came out I was in business school for two weeks and I didn\'t like it-so at the age of 21 I started importing triathlon items from the US with a friend;
Classic import business sold to German retailers.
\"Like many other brands, he quickly entered the hard goods market;
\"When I first went to Taiwan, I was 23/24 years old, just like China is now in the bicycle industry.
It is famous for cheap things and not very good manufacturing, Japan is high
A bicycle was made.
But this situation began to change, we found a company and started to produce bicycles for us under the name of Etto (
Under the license of helmet brand).
\"Mixing and matching OEM components is now the norm in the bike industry, but at that time it was the full set of equipment that dominated;
\"Other bike brands are starting to break down components, but not as much as we were at the time.
About a year later, I sat down and started drawing our own products in 3D;
We also started to produce bicycles with our own components.
I did most of it myself and it got bigger and in the end we didn\'t have to rely on Shimano. As a strong man
Recognizing that partnerships and ideas are not always as smooth as the chain and sprocket should be, he decided to separate the business;
\"At the age of 30, I decided to separate from my business partner because we had a different vision.
That was when I started Truvativ and I also started doing my own 3D CAD design which was very expensive and hard to do at the time.
\"Even from the beginning, he was traveling between manufacturing in the Far East and Western markets;
\"My wife is American and our 5 children are there.
I live in the United States and travel to Taiwan.
Then there was the SRAM and I sold it to them and I became very rich because of that.
I tried to work with them but it was impossible-I am an entrepreneur and am used to being responsible.
They were right in retrospect;
I am too young and too unorganized, so the team of Lezyne and I are now better organized than the team of Truvativ.
\"Restless, bored, and somewhat hindered by the after-sales obligations of the contract, he decided that the status quo must be changed;
\"I was expanding my house at the time and dealing with contractors-they were the same all over the world.
I changed from an absolute boss to this, so I started looking for business opportunities but didn\'t use contractors.
I\'m in a non
Competition Agreement for 3 years not producing components.
I met with my lawyer to see what I can do and what I can\'t do-basically I can\'t do anything SRAM does, but anything they don\'t do is OK, so Accessories
\"The most basic market research kicked off;
\"I went to a bike shop and checked out all the accessories available and then went home with the $2,000 worth of accessories.
It\'s really refreshing that we look at them-all the plastic crap doesn\'t work;
Pump that doesn\'t work, broken tire rod, non-stick patch.
All the basic and simple things, just not working properly.
This gave me a chance.
\"It seems simple enough to make high quality products, but that means changing the mindset of consumers and retailers;
\"We went out and made stainless steel tools and nobody was doing it, and we did something very basic but important to get them to work and last longer.
I am a component manufacturer that goes into the accessories industry, which makes it easy for me to view and analyze things.
Logic and engineering experience are well integrated from the beginning;
\"For example, it\'s very simple to look at a pump;
The air is air, but the design is very bad.
The trip in the room is the amount of air you can pump, it\'s logical, it\'s always a struggle to keep the pump on the valve, so we use a hose connection to get free.
\"Quality is one thing-but when you pick up a Lezyne product and see what we want you to see is value for money.
The pump is usually $25 when we start;
We make $40 pumps, but when you look at them they are more like a $100 pump and you can see the value of them and the same happens.
\"In 2016, the company moved sharply to the GPS market, and Garmin has been dominant since then;
\"The decision to delve into electronics and GPS is based on the sales numbers we seeThree years ago.
We know that Garmin dominates the market, 2016 (
Our first GPS)
We have reached our goal and we will have a lot of new products in the next two years and hope to bring good returns for Garmin\'s money.
The whole GPS project is-
A house rising from the ground;
\"GPS is a very challenging project for us.
We must build everything from scratch;
Software, mobile app, website, etc.
I am proud that we can offer a legal alternative to Garmin.
Lezyne factory (
Close to Taichung, Taiwan)
It\'s an original and good one. ordered place.
While most brands of accessories, bicycles, and other related parts are produced by OEM manufacturers, renamed, Lezyne has a good grip on its own reins, employing about 1. 5 million people in its facilities.
They produce as many of their own products as possible-they don\'t make it for other brands (
Despite the requirements).
There are 4 CNC machines on site, running 24/6, they contracted another 50 outside, their products are of good quality.
Next time you are looking for accessories, pumps, tools or GPS, take a closer look and you may be surprised by the quality and functional differences that have occurred over the last few years.
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