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the india watch story

by:QY Precision      2019-10-03
Walking in the carpet-paved lobby of the first watch factory in Bengaluru, India, I couldn\'t help but compare it to a langesthorne manufacturing factory I visited in Dresden, Germany a few years ago.
It was full of glass, steel and forbearance, and it was noisy, typical of Indians --
I found the CNC machine movement remains of namam from the recently concluded Ayudha Puja.
Only here will toothpicks be an important part of the Final Watch assembly.
Gaurav Mehta, founder of Jaipur watch, explains: \"wood is actually the best way to remove dust under the glass box (JWC).
Of course, there is no need for Germans to deal with tropical dust.
Mehta says he has been experimenting with watches, taking them apart and reassembling them.
In an experiment like this, the avid collector slid an old coin onto the dial --
Just received endless inquiries about his new watch.
He realized an opportunity to decide to retail his coin watches in Jaipur, to purchase sports and assemble them.
Founded in 2013, JWC is one of three companies trying to create a successful indigenous Indian watch brand, and the other two are Aiqon and Horpa, which have been retail since 2014, it started four months ago.
For a country where the elite once visited tabulation at a level comparable to their European counterparts, it was a humble start.
My country\'s support for royaltyFrancesca cardibrick is pieced together by the traditional blog creatingcartier of her family.
Tell us about dridabar in 1911. when her great-
Grandfather Jacques Cartier opened a box of glittering jewels, only to find that Wang Gong wanted something simpler-the silver watch of Cartier.
\"While most of the media is concerned about Cartier\'s jewelry for Wang Gong, its watches are also very popular,\" she said . \".
\"When Louis Cartier created the classic Tank watch in 1917 (
It is said to have been inspired by tank shapes in World War I.
It became popular in London and Paris, and Wang wanted it.
There are also more unique products made for Indian customers, such as enamel or diamond inlaid versions, and in addition to the larger clocks ordered like Rampur Nawab, there are four compartment clocks that sound like the bells of the European cathedral!
However, not just Cartier, the Swiss brand Longines celebrated 2013 in India on 135, holding a match for the country\'s oldest Longines watch, while Jaeger LeCoultre is proud of the fact that their popular Reverso model was created in 1931 at the request of polo players here.
According to Marc de Panafieu, brand director
Yege-Middle East
The Indian family has maintained a balance between local traditions and international luxury brands.
\"From the late 19 th century to the early era --to-
The mid-20th century was a huge market for European luxury brands.
There is absolutely no shortage of wealth and wealth in the Indian market dominated by the royal family . \"
For a country with a long history of luxury watch brands, it is fair to wonder how the charm of mechanical watches has disappeared.
According to Parth Charan, a watch editor for GQ magazine, the Indian middle class has never been involved in the cultural field, because our first mechanical watchmaker HMT\'s movements came from citizen in an attempt to produce them on a large scale.
Later, in 1980s, the influx of quartz movements meant Titan could sell watches for less and phase out mechanical watches.
After 90 s and after 90 s, brands like Swatch dominate the market, and when there are cheaper, more efficient alternatives on hand, no one has time to learn the complexity of clocks.
Today, when we
Indians traveling have begun to appreciate the operation of the mechanical movement, with Swiss brands dominating the market.
Teerath Doshi, director of Helvetica, also believes that since the manufacture of sports is not our strong point, reliance on Japanese brands may be one of the reasons why Indian watch culture is not as common as other countries.
\"We have good jewellers, but there are no watchmakers, although more people appreciate fine clocks,\" he said . \". The jeweller-
The reason why the watchmaker is more effective is because the complex handwork required by both is similar, in fact, the jeweler Louis Cartier who invented the watch.
Interestingly, the gold watches sold by traditional jewelers sell the most here, just because Indians have affinity for gold.
Today, the Swiss watch industry in India is worth between Rs 200 and RS, Doshi added.
While the tourbillon and the minute repeater may not excite the average watch buyer, it is true that the value for money and the opportunity to stand out from the crowd.
The bolder thing is better, which can explain the watch buying culture in India today, according to a trade magazine, the size of India\'s domestic brand market is estimated to be around 500 rupees.
Charan thinks Indians prefer bold watches.
They have been looking for the latest \"new things\" and while the Swiss brand does come up with new designs, all the major complications have been created.
The number of people interested in buying these products is decreasing.
\"Niche brands, like Vacheron Denton, have a place in terms of prestige and the history of their brand, but Indians prefer the Swiss big watch, and its complexity is obvious, he said: \"It\'s like a stain. \".
In the United States is considered the name \"shopping brand\", such as Tag Heer, a high-end brand in India, below the range of the middle class\'s desire for the PlayStation 4 lakh.
Take watch lover Sarvanan Govindarajan as an example, he started at 300-
The strong HMT series was launched in 2002 and is currently focusing on the Omega Super Moon Dust series.
\"I spent most of my salary on my watch,\" he said with a smile . \"Bengaluru-
Headquartered in Govindarajan, who is also the patron of JWC, enjoys the attention of his royal watch with coins;
Next, he will get a custom skeleton watch.
At the other end of the spectrum are names like Hublot and Patek Philippe whose target audience is very limited --
Because you need to have a positive interest in mechanical watches and money.
Even for wealthy connoisseurs, this is where things get harder.
Between non-monetization, cash purchase restrictions without PAN cards and the latest GST fiasco, there is
The round tightening of the purse.
\"The Indian watch industry has had a tough time in the past year and a half,\" Doshi said, adding, \"the best-selling is the price point of £ 50, brands like Rado, Longines, Tissot and Montblanc.
But the slowdown is not a local phenomenon.
The global watch industry is experiencing a crisis that stems from the fact that millennials are not interested in watches.
\"The last time things were so bad was during the Great Depression,\" Charan explained . \".
Today, he added, telling time is not a need, it is mostly aesthetic, so it is doubtful how much a person is willing to pay.
Designer Michael Foley, who was the design director of Titan, had different ideas.
According to him, ordinary people are surrounded by so many technologies that they will inevitably want something more practical.
\"The appeal of a handmade watch may come from tech fatigue and the nostalgia it brings,\" he said . \".
But one thing that both Charan and Foley agree is that the future will definitely be a smartwatch --
Apple watches surpass Rolex as the world\'s tallest watch
Selling time films in the world is definitely a sign.
\"This fact is reflected in the industry\'s attempts to bring the aesthetics of a good Swiss watch through pixel and replacement of the watch surface, and to bring the technical advantages of a smart watch,\" Charan said . \", And welfare points to us.
Now owned by Nokia)
, It looks like a normal simulation, but an activity tracker connected to your phone.
\"It\'s a more immersive technology for smartwatches, and that\'s where we go,\" he concluded . \".
Know the Indian brand Jaipur watch company: Since 2013, JWC has grown and has hired 27 employees at the Bengaluru factory.
More than 7 collections (
From peacock feathers-
Inspired by a series of pocket watches)
The favorite part of Mehta is still custom commission.
He received requests from creative to weird.
One customer asked for a diamond petal watch that was as choppy as a flower, while the other customer had to engrave Barack Obama\'s face on the dial.
As India, he has received numerous requests from god and goddess, and according to the budget and requirements, he works with embossed gold dial and Diamondstudded ones.
Aiqon: Despite the financial background, Chinmay Shah does not want to deal with numbers.
For him, the watch is a 3D canvas that uses his creativity.
The first watch he designed was the Maximum City 1888, a rose gold watch with a square dial, inspired by the building of the Chhatrapati Shivaji Terminal.
He said his product was moderately priced at £ 200, with a target of less than GBP.
\"The Indian watch industry is mainly brand driven,\" he admitted . \" He also added that at least in terms of watches, the average Indian consumer, it is more driven by appearance than in terms of design or functionality.
\"Of course, Indian customers always ask questions about service,\" he added . \".
Horpa: Deepak Choudhary and his partner Rajeev Asrani combine the words \"horolog\" and \"passion\" to name their brand Horpa.
It was born with their shared love of watches.
While the former is a professional CA, the latter has been retail luxury watch brands for the past 20 years.
Choudhary said they were inspired by independent watchmakers from Switzerland, such as MB & F, their limited number of works, and the fusion contemporary brand of Hublot.
Their first series, called C1, is a 45mm men\'s timekeeping watch with seven different styles, priced at 500, 500 and, respectively, which he believes
Horpa sold 150 pieces in the past four months, mainly through word-of-
And social media.
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