microsoft’s steven bathiche redefined the pc, and he wants to do it again
by：QY Precision 2019-10-11
Microsoft is running well. Half of the past It has released a popular new desktop operating system over the past decade, building multiple awards Won the PC that drove the industry forward and became the leader in exciting new areas including augmented reality and artificial intelligence. These victories changed the company. Microsoft, once considered a slow and tedious company, now looks lean and agile. It stands toe-to- Toe with letters ( Parent company of Google) In the world rankings, Nasdaq stock prices have more than doubled since 2013. It\'s easy to imagine this turning point. It was a victory for Windows 10, Surface, Azure or CEO Satya Nadella (Satya Nadella) to come to power in 2014-such Congrats will not be misplaced. However, the story of Microsoft\'s comeback is more than just stock prices and executive appointments. The tradition of corporate innovation research can be trusted equally -- Hosted by scientists like Steven Bathiche. 18-year-old bathic The veteran who has worked at Microsoft for a year, tall and thin, seems to be moving even if he stands still. His outstanding scientist title does not mean that there is any specific authority on the Microsoft application science group he leads, nor must it be. His demeanor expressed a calm curiosity, which immediately attracted the inventor of the heart. The philosophy behind his research reflects his personable attitude. When digital trends sit down with him on Microsoft\'s campus, he doesn\'t waste time describing the core principles that drive his team. \"Technology can\'t change people\'s needs. It\'s just changing the way they meet these needs, \"explains bathic. What are these requirements? Safety, entertainment and communication are all what you expect. \"In the past, when we didn\'t have video technology, you had people sitting around the campfire telling stories,\" Bathiche said . \". \"We have grown from the caveman era of talking and spreading stories to today, and you can watch videos of almost anything anytime, anywhere. \"Technology can change, but people are always people, people always want to communicate and have fun. Every revolutionary new device respects this and finds innovative ways to meet the needs. \"At the end of the day, people\'s needs are 1 s and 0 s, and that\'s just data,\" Bathiche said . \". \"Computing technology is about people and their information. \"The evidence of this approach is easy to see in Microsoft\'s Surface line, but it doesn\'t start there. Bathiche worked as an intern at Microsoft in 1995 and joined Microsoft in 1999. Even so, he is concerned about how people use technology. His first project at Microsoft looked into how people used inertial sensors to control 3D games. \"One thing I noticed when I was playing a lot of game consoles was that when people were driving karting around [in Mario Kart] They are a little thin. I guess, wouldn\'t it be fun if the game device really felt this? Matt Smith/Digital TrendsBathiche began working on a prototype of a device that uses an accelerator as an input means, but soon ran into a challenge beyond hardware capabilities. \"What I noticed is that when you put all the degrees of freedom in a separate [device] \"It\'s a bit difficult to use,\" he explained. People will mix them together. It turns out that this solution is a game handle that uses only sensors to control a limited range of motion-Microsoft\'s rattlesnake Freestyle Pro. This is the first commercial device to use an accelerometer, a technology that is now common in all electronics. Modern games using the accelerometer have also adopted a similar strategy to limit the motion control motion to tilt left or right or to another set of motion planes. Today\'s players just think that motion control can only work in a limited range, but after 90 s, the correct approach is not clear when the accelerometer is small. The solution becomes clear only after experimenting with the work prototype. This hands- Methods can be found in countless other projects, some of which are far ahead of their time. For example, when Apple announced the launch of the MacBook Pro with Touch Bar, technology enthusiasts remembered the efforts of Microsoft\'s application science group, which began studying the so-called \"adaptive hardware\" in 1999 \", the year he was hired Bathiche\'s own notes are eternal on the group\'s website, which imagines the keyboard using \"electronic notes\" on the dome key switch \". The idea does not directly give birth to any consumer devices, but it does not mean that the study is meaningless. The experiment, led by the Busch team, is needed to separate revolutionary ideas from interesting duds. Even after years of iteration, it\'s hard to say which one will be. \"The original surface is a perfect example,\" Bathiche said . \". \"This is the first hybrid reality device. You let the computer know what is happening on the surface and you can put the object on it. You have this virtual one. Possible physical object interaction. \"The surface first appeared in 2007, not 2-in- 1, but as an interactive table. It is codenamed Milan and uses a camera attached to the table to help it react to touch, even objects placed on the surface of the table. It was an interesting concept that contributed to the great presentation, but it wasn\'t until a few years later that its best use became clear. Bathiche told us, \"the touch screen is actually a space camera that helps to draw the connection. \"It tries to see your intent on the screen and map it to a virtual object. \"Surface Prois\'s technology today is much more precise and smaller than any technology in Milan\'s concept -- However, a PC that establishes direct interaction through touch and object is always the target. After Milan, Microsoft may throw in the towel, thinking it is too heavy, too big, too complicated. Instead, it plays a long game and maintains loyalty that people want to interact more directly with their PC, even if no one knows exactly what it will look like in practice. \"When we face fierce competition from Apple, we realize that we have to innovate in the PC space,\" Bathiche recalls . \". \"This recognition has happened. Happened in [former CEO] Steve Ballmer and [ Former President of Windows Department Steven in Sinofsky\'s They saw the team. …] Let\'s build a new computer. The success of Surface has made the company\'s design excellent -- It is worth noting that its cutting suddenly appeared The edge computer makes many people wonder what has changed. According to bathic, the answer is nothing. \"People think we\'re a little new to hardware,\" he said . \". \"We have been working on hardware for 30 years. Maybe we are new to computers, but it is not true. we have been doing it for six or seven years. If you count the initial surface, we have been doing it for ten years. \"In fact, Microsoft has been providing hardware since its inception. The company\'s hardware division, founded in 1982, produced the first mouse in 1983 and has since been working in all areas from PC speakers to interactive toys. This experience was invaluable when Microsoft decided to work on the game console. \"The only reason the company can ship [Xbox] \"In a year, it\'s because they have a hardware department,\" Bathiche said. The person who ships the Xbox is the one who makes the mouse, keyboard, and gaming devices. Matt Smith/Digital trendport, this expertise is very practical. \"We built a functional prototype, and then we tried it and we put people in front of us,\" Bathiche told us . \" He then visited the company\'s prototype factory in a whirlwind. His team doesn\'t have to wait to implement an idea because everyone is small- It includes 3D printers, CNC machines and a range of large-scale production lines of high-quality materials, such as Alcantara, which is part of the Surface brand. \"It\'s hard,\" Bathiche said proudly about the fabric interior of the Surface Laptop . \". \"No one has done this before, putting fabric on the keyboard with new wear edges. \"This innovation is possible because Microsoft puts its innovators in front of the tools they need to produce work prototypes that look very much like the final product. \"Everything is prototyped here first. All of our new concepts do so. I think this is an important difference-not all computer companies do this. In a memorandum of 2014, Satya Nadella states that \"each engineering group will have data and applied science resources that will focus on measurable results and market trends for our products \"Now, Microsoft has gone further by putting its device design team under the same roof as the applied science group. The new space that Microsoft building 87 is building will have creative genius in team work --by- Stand with the creative thinking of imagining the unique look of the Surface. The release of Surface gives the applied science group a lot of things to do, and bachic is still interested in removing the barriers between people and machines. Pen is still a key focus, for example. \"In terms of hardware, we want to be as innovative as paper. In terms of software, we want to be better than paper, and we want to go beyond paper. However, success has not tied Microsoft\'s new hardware to the group. Rather, bathic and his team look forward to its latest Horizon, a concept called environmental computing. He believes that advanced sensors and artificial intelligence will be combined to make PC the future forever You can use it even if you are not near the keyboard, mouse or screen. \"Big evolution today…] This is a new layer of intelligence. This requires people to use the application as the information generated by the media with a hardware device, and to help you understand this information intuitively so that it works on your behalf. He went on to say that Microsoft wanted to \"create a vicious circle of people and information \". The more information we can help people communicate, the more intuitive we can create more value for people. The prototype, already in progress, is still under wraps, but Microsoft\'s last Build conference hinted at what will happen next. There, the company showed a few high Concept presentations, including computer recognition of the worker\'s workplace through vision and sound, can even determine when the worker picks up equipment that is not certified for use. In many cases, this sensor and intelligent network can completely eliminate the need for physical interfaces and eliminate another obstacle between PC and user. The computer can be transferred from the device you use and become your partner. Of course, this is linked to the mission of the Microsoft Applied Science Group and the philosophy of the needs and needs of BA Xiqi. The world is used to the idea of physical electronics, but for our needs or needs, we sit in front of the PC, at least for most uses. Bypassing hardware seems like a dangerous proposition for Microsoft, but the company wants to make the next leap-whatever it is -- Before the others. \"We are trying to invent new ways to talk to computers, and computers will talk to you because we want to invent the next generation of computers,\" Bathiche said.