Marketing: Turning a Disadvantage into an Advantage
by：QY Precision 2020-07-14
A lot of finance industry is dominated by one large company which leads during. It sets the pace and the other companies in the same market have to follow within footsteps. Many of professional compensation companies find themselves within the constant disadvantage trying preserve up. With clever marketing though it is sometimes possible to turn the leading edge company's strengths against every one of them.
Years ago when an automible hire company was first founded it had a grand total of just three cars. Ten years later and it was extra biggest car rental home business. No matter what the company did it could not offer as many rental cars as the market frontrunner. So the company turned played on this and showed up with the advertising slogan 'We're Number Two, and we all try Harder.'
The message was both powerful and successful for a number of reasons. It gave the impression that the company will bend over backwards to provide the customer with a better products and services. It also suggested that the cutting edge company may be lazy sitting after all these people the 'top dogs' among the market and they meet the expense of to be. The message also captured the sympathy vote while at liquids time it is merely remembered.
The slogan in order to used today and he is one of convey . your knowledge known in planet. The company has still not caught up with the market leader and when did the marketing slogan would no more apply.
This is an excellent example of how to turn a disadvantage into an advantage through clever marketing.
If you are looking at doing something similar, think carefully regarding main disadvantage equated with the leader. Then determine a way to twist it within your favour. Any slogan needs to be both short and sweet, but especially true easily remembered.
The author out of which one article is a metropolitan art and a graffiti art ally.