Crocs are distinctive in many ways - the bright colors, the ventilation holes, not to bring up the forefront of the shoe that looks something like the snout of a.crocodile. But without a doubt, one of the main characteristics of Crocs that people discuss is the matter. Crocs are not made from rubber or plastic. They are made of a material called 'croslite' which is perhaps best described as foam resin. Croslite is made with ethylene vinyl acetate, the same substance that is employeed to make hot glue sticks and include stretchiness to plastic wraps. (Ethylene vinyl acetate is sometimes referred to as foam rubber.) Croslite is unique it changes shape when exposed to warm temperature. This means that by wearing shoes created with croslite, the shoes will gradually mold to the form of the wearer's shoe. The Crocs brand claims that this will make the shoes an excellent choice for people looking for custom orthopedic support, although podiatrists have a combined reaction to comfy orthopedic potential. Croslite is also a 'closed-cell' material. This means that the 'cells' or bubbles that constitute the foam material are strong enough that you'll walk on them without breaking the fabric. Croslite is also touted as anti-microbial, a characteristic that helps reduce foot odor and fight against microbes that cause bacterial and fungal foot infections. Could be washable (some even say it is dishwasher safe) and uncomplicated to care clogs under the years.
Given the success that Crocs has reaped from its use of croslite, it is interesting to note how the brand actually bought the rights to your material from another. The Canadian company Foam Creations developed croslite in order to produce slip-resistant clogs - similar to Crocs but devoid of backstrap. In fact, one of Crocs' founders - Scott Semans - was wearing a Foam Creations' clog on the vacation in the islands when he and two friends, George Boedecker and Lyndon Hanson - got the original idea for Crocs. In 2004, Crocs bought out Foam Creations and all rights to the croslite material.
In its fresh of business, Crocs brought in only 1000 dollars value of sales in the united states alone. Four years later, the company made more than 200 million annually and was selling Crocs in 40 countries. The marketing magic of the Crocs brand took an idea that started with Foam Creations and turned it into a global craze.
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