Believe it or not, commercial product photography is a good deal more complex than simply propping a product up against a sheet, pointing a camera and pressing a button. In fact, product photography is both an art and a science, requiring ingenuity and imagination, scientific know how and cutting edge expertise.
Of course, that's not to imply that you can't just prop a product facing a sheet or stand it on your desk, point a camera at it and press the switch. Obviously both approaches will result in you working with a photograph of your substance. But don't mistake a photograph of a product with product photography. Generally sound the same, nevertheless have about as much in common with additional as your most recent passport photo and the Mona Lisa. The distinction between those two is more likely to be that your passport photo is a reasonably accurate, albeit unflattering image of what you actually look like, with no help in the slightest degree. The Mona Lisa is an artistic interpretation along with imagination, creativity and attraction. Which is likely to attract more attention when hung in a gallery? If both images were available as postcards, an excellent sell better?
If you're still convinced that your passport photo displays pretty good shot, then either you are the reincarnation of Ms Lisa herself, or your ego is so big diet regime see past it on the delusions beyond! No doubt you can start to determine the difference between merely taking a fairly honest but unflattering photograph for this product, and using commercial product photography experts to produce an an image which may well catch people's attention, and encourage them to discover the product, or at least to find out additionally.
There are many techniques used by advertising photography studios, and of course a good deal of state of the art equipment too. Naturally it'll help if you have in order to a huge studio, infinity cove and an abundance of lights and lighting rigs, as well as cutting edge digital cameras and powerful photo editing software. But this alone won't convert your product photograph into the Raft of madusa. After all, you can sit inside an equation 1 racing car, with of the world's leading racing car technology at a fingertips, but that won't necessarily mean you'll win, or even come close, or even finish any kind of!
Technology is one organ of the equation, but it's not the most important part. That lies in the heads of commercial product photographers, who know furthermore how to use that technology to best effect, but also how develop an an image which is about. Sometimes it can seem that a product turns out to be just a product. We have to make people stop, take a think about the item, instantly see themselves holding it, or using it, and wanting take a look at.
If you can get people to imagine utilizing the product, or even just holding it, then you've achieved a huge step, because once we obtain that virtual kinaesthetic experience of holding or using the product, it not only becomes more real, but our ownership of it gets more real in our minds, greatly increasing the likelihood of us being for you to take the next step and make the ownership real.
If you're running a small or medium size business and you will be looking at creating some product photographs, then don't that is amazing publishing their passport photographs will get people running in your direction. Sometimes it pays to get task done properly, whilst in the the case of commercial product photography it's more of a trade than an expense, and much more of a certainty rather than a gamble.
If you'd like to find out more about how commercial product photography can help your business, talk to The Packshot People, who can offer very affordable advertising photography services greatest and medium sized businesses.